The Marketing major offers career-minded students the opportunity
to achieve a broad understanding of the major areas of business, while
gaining specialized knowledge in the field of marketing. Marketing majors
are prepared to secure challenging managerial careers in a variety of
fields, such as product management, advertising, sales, retail management,
and marketing research.
The Marketing major is designed to introduce students to areas that are critical to an Understanding of how businesses operate; economics, finance, accounting, management, and marketing. In addition to this common foundation, each student is exposed to the critical areas of marketing, i.e., consumer behavior, marketing research, and the elements which comprise a cohesive marketing strategy. Classroom teaching and exercises are supplemented by practical experience through the completion of a Cooperative Education placement in marketing with a local business. Thus, students gain both the breadth and depth of knowledge which are necessary for future success in a variety of marketing careers.
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For additional information, please call the Office of Admissions and Financial Aid, which coordinates the admission of all students, at (610) 558-5616 or (800) 9-NEUMANN or feel free to e-mail us at firstname.lastname@example.org.