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The Marketing major offers career-minded students the opportunity to achieve a broad understanding of the major areas of business, while discovering new proven methods and specialized knowledge in the field of marketing. Marketing majors are prepared to secure rewarding managerial careers in a variety of fields, such as product management, advertising, sales, retail management, and marketing research.

The Marketing major is designed to introduce students to areas that are critical to an understanding of how businesses operate: economics, finance, accounting, management, and marketing, and information systems. In addition to this common foundation, each student is exposed to the critical areas of marketing: advertising, branding, e-commerce, online/digital media marketing, consumer behavior, marketing research, and the elements that comprise a cohesive marketing strategy. Classroom teaching and exercises are supplemented by practical experience through the completion of a marketing internship with a local business. Thus, students gain both the breadth and depth of knowledge necessary for future success in a variety of marketing careers.


For additional program information, please click here.


For additional information, please call the Office of Admissions and Financial Aid, which coordinates the admission of all students, at (610) 558-5616 or (800) 9-NEUMANN or feel free to e-mail us at








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