Summary of This Program

What is Sport Business?

There are so many different types of business degrees, but sport business — sometimes called sports management or sports business management — is specifically designed to prepare professionals to secure a meaningful career in the sports sector of business.
 
Neumann University offers a Master of Science in Sport Business for those seeking to specialize their skills with a sport business management degree.
 
Whether you have a background in business or whether you’re interested in making a career change to jumpstart your career in the sports industry, the Sport Business graduate program at Neumann is meant for people of all levels of experience and interest in this niche professional landscape.
 

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Sport Business Graduate Program – Program Overview
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Required Courses
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Graduate Assistantships
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About the Industry
About the Program

What is sport business?

There are so many different types of business degrees, but sport business — sometimes called sports management or sports business management — is specifically designed to...

What is sport business?

There are so many different types of business degrees, but sport business — sometimes called sports management or sports business management — is specifically designed to prepare professionals to secure a meaningful career in the sports sector of business.

A sport business or sports business management program covers several subjects of study, including but not limited to:

  • Business analytics
  • Organizational leadership
  • Marketing Partnership activation
  • Digital media
  • Communication
  • Event management
  • Financial analysis
  • Revenue management
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What can you do with a sport business graduate degree program?

Armed with a sport business degree, you’ll learn about the numerous elements that go along with working with sports teams, sports...

What can you do with a sport business graduate degree program?

Armed with a sport business degree, you’ll learn about the numerous elements that go along with working with sports teams, sports networks, collegiate and high school athletic departments, sports marketing groups, and more.

You’ll graduate with a diverse set of sought-after skills that will make you an indispensable asset to any organization in the sports industry.

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Why should you obtain a sport business graduate degree?

If you’re looking to break into the sports industry, you could choose from a variety of traditional business-related graduate programs, but...

Why should you obtain a sport business graduate degree?

If you’re looking to break into the sports industry, you could choose from a variety of traditional business-related graduate programs, but only a graduate sport business degree will give you a comprehensive, in-depth understanding of the management of the sports industry.

In fact, a sport business program is similar to an MBA, but it’s specifically focused on the development of skills in the sport business field in a variety of areas, such as:

  • Professional sports
  • Collegiate athletics
  • High school athletics
  • Youth sports
  • Community-based sports
  • Brands and agencies
  • Esports

With a graduate sport business degree, you will enter the workforce with valuable knowledge and skills in analytics, leadership, marketing, legal and regulatory issues, events and facilities, revenue generation, financial management, and digital media and communication — making you a valuable asset to any organization.

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Why choose Neumann’s Sport Business graduate program?

Neumann University’s Master of Science in Sport Business was designed with input from over 50 industry professionals to prepare you for career...

Why choose Neumann’s Sport Business graduate program?

Neumann University’s Master of Science in Sport Business was designed with input from over 50 industry professionals to prepare you for career growth in sport business roles such as sales, fundraising and development, facility and event management, social media and digital communication, marketing, partnerships, and activation.

In addition, Neumann University’s Sport Business courses are each taught by a different faculty member in the field. By enrolling in Neumann’s program, you are entering the networks of many expert professionals — in turn, significantly expanding your network as well.

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Where have Neumann’s students secured internships?

Students at Neumann University can work directly with an Industry Relations Specialist to secure a sports internship, volunteer position, or even a...

Where have Neumann’s students secured internships?

Students at Neumann University can work directly with an Industry Relations Specialist to secure a sports internship, volunteer position, or even a sport business job while you earn the degree. The Industry Relations Specialist is dedicated to helping students create their brand and build relationships with organizations in the sport industry.

Below are just a few of the organizations in which our graduates have received internships or jobs:

  • Philadelphia Baseball Training
  • NXT Sports
  • Harris Blitzer Sports and Entertainment
  • Philadelphia Eagles
  • Philadelphia Phillies
  • Philadelphia 76ers
  • Philadelphia Union
  • Miami Dolphins
  • Lincoln Financial Field
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What are some course examples?

This is not your average business administration program, as all of the required courses are related to sports. A few of these courses include:

Leadership and Sport...

What are some course examples?

This is not your average business administration program, as all of the required courses are related to sports. A few of these courses include:

Leadership and Sport Organizational Behavior — Leaders are the stewards of organizations and are frequently faced with challenges that impact their ability to make ethical decisions, shape organizational culture and influence organizational behavior. This course will allow students to explore their own belief systems and reflect on how that may impact their ability to be leaders in sport business. This course weaves together specific skills that all leaders should strive to develop, including “storytelling,” ethical decision making, the ability to navigate through organizational politics and how to build a learning organization.

Financial Management in Sport Business — This course seeks to blend the themes of management and analytics to prepare future sport industry leaders in the interpretation and application of financial data to drive decisions. Emphasis will be placed on budgeting (including capital budgeting), forecasting, facility financing, economic impact analysis, and ROI.

Revenue Strategies and Pricing in Sport — From determining how to price club memberships to development campaigns and ticket pricing strategies, understanding the balance between price and consumer value is integral for sports business industry professionals. Understanding what data to collect, how to interpret the results and then effectively market the right message are critical for everything from amateur and community based sport programs to professional sport operations. Topics will include fundraising and development, dynamic ticket pricing, retail, merchandising, CRM and media buys.

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